Best digital marketing agency in India expertise team of google certified digital marketing, web development and graphic designing. For more details visit: https://skilltechnologies.in/
Best Digital marketing Company and Agency in Hyderabad | Skill TechnologiesSkillTechnologies1
20 slides•82 views
Skilltechnologies is the leading digital marketing company in Hyderabad providing best digital marketing solutions, offers best digital marketing services in Hyderabad like SEO, SMO, PPC. Now we are best digital marketing agency in India with the good will of our clients. We have delivered more than 50 SEO no 1 ranked websites to the clients. For more details visit: https://skilltechnologies.in/
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
21 slides•598.3K views
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
39 slides•478.1K views
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
28 slides•146.5K views
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
43 slides•116.7K views
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
8 slides•50.1K views
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Getting BIG Results on a Small Budget With Google AdsThe Digital Maze
22 slides•12 views
Join Leo as he explores how small businesses can make Google Ads work, even on a limited budget. Whether you’re just starting out with Google Ads or looking to optimise your existing campaigns, this talk will provide you with the insights and techniques to get the most from your advertising budget.
Discover strategies to target the right audience, craft compelling ad copy, and leverage Google Ads tools to improve performance without overspending.
Evolution of Digital Marketing - how consumers use technology and its impact ...naoimhsmakeup
13 slides•12 views
Prepare a presentation document illustrating how consumers use technology and its impact on their lives.
You will need to conduct online research so you can understand how audiences use technology and its
impact on their lives. Your presentation document will be a series of slides which include a collection of
images, graphs and written descriptions.
High-Quality Conversions: How To Optimize Your Website & Boost GrowthSearch Engine Journal
27 slides•143 views
Ready to turn your site into a powerful growth engine in 2025?
Join us as we unpack the strategies top brands use to optimize their sites for better search performance and more conversions in our exclusive webinar.
You’ll learn:
-A comprehensive look at the five core focus areas of website optimization, and why they matter.
-Practical tactics for improving keyword targeting, site structure, page speed, CTAs, and more.
-The best tools and resources to track performance, identify opportunities, and refine your optimization strategy.
With Zack Kadish, Sr. SEO Strategy Director at Conductor, we’ll provide actionable optimization strategies you can start implementing on your website immediately.
Whether you're new to website optimization or looking to fine-tune your approach, this webinar will equip you with the knowledge and tools to maximize your website's potential.
We are a team of senior B2B PR people with the experience to work in simpatico with your leadership, marketing and business development teams.
Our B2B PR agency model is geared to help you win more coverage than your competitors through expert thought leadership content and media relations.
Staying Ahead The Role of Marketing Agencies in Business Success.pdfBarry Elvis
4 slides•21 views
In today’s fast-paced digital world, businesses must constantly adapt to market trends to stay ahead of the competition. Whether it’s a startup or an established enterprise, leveraging professional expertise can make all the difference. This is where a marketing agency in Adelaide plays a crucial role in ensuring brands remain relevant and competitive.
Food Service Display Lighting by Promolux enhances food presentation, maintains freshness, and ensures safety by reducing UV and heat exposure. Designed for supermarkets, delis, and restaurants, it preserves food quality while improving visual appeal and energy efficiency.
Stay ahead in 2025 with the top 10 digital marketing trends! Explore AI, SEO, and social media innovations to grow your brand. Read more on Techeasify.
SEO TRENDS 2025 - Presentation - Matej Čotar - Digimedia.pdfDIGIMEDIA
17 slides•62 views
🚀 SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolving—fast. If you’re stuck in old playbooks, you’re already behind.
➡️ Swipe also through the carousel below for more detailed tips about each trend.
👉 1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
✔️ Share case studies, customer journeys, etc.
✔️ Add credentials to bios.
✔️ Earn niche-related backlinks; update content regularly.
👉 2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Google’s AI Overviews reward expertise.
✔️ Inject original data, your expertise, testimonials.
✔️ Use headers & bullets for AI parsing.
👉 3. Search Intent
65% of searches trigger SERP features (Ahrefs).
✔️ Analyze top-ranking pages content type.
✔️ Use SEO tools keyword intent filter.
👉 4. Firsthand Experience: Your Unfair Advantage
Google’s “OriginalContentScore” is a ranking factor.
✔️ Publish original research (surveys, A/B tests, etc.).
✔️ Add “Meet the Team” pages.
👉 5. User-Centric SEO: Solve, Don’t Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
✔️ Turn support logs into guides.
✔️ Use simple language.
👉 6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
✔️ Use Answer The Public & Semrush Keyword Gap.
✔️ Target micro-niches.
👉 7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
✔️ Answer questions in 40–60 words.
✔️ SEO-optimize images with descriptive alt text.
👉 8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
✔️ Repurpose blogs into posts, reels, and videos.
✔️ Use hashtags.
👉 9. UX: Google’s Secret Metric
Dwell time / bounce rates impact rankings.
✔️ Ditch autoplay videos, unnecessary & intrusive pop-ups.
✔️ Use subheadings, visuals & short paragraphs.
👉 10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
✔️ Fix slow pages.
✔️ Compress images.
✔️ Improve Core Web Vitals.
✔️ Minify JS & CSS.
👉 11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
✔️ Optimize titles & descriptions.
✔️ Add tags, timestamps & transcripts.
👉 12. Local SEO
46% seek local info (BrightLocal).
✔️ Target “near me + service” keywords.
✔️ Encourage reviews.
👉 13. Voice Search
20% of searches are voice-based.
✔️ Target question-based keywords.
✔️ Use FAQ schema.
👉 14. SEO Basics
Core SEO principles remain critical.
✔️ Clean URLs.
✔️ Compelling meta titles & descriptions.
✔️ Quality content + internal linking.
👉 Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJČOTAR #DIGIMEDIA
❓ What’s your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
💬 Comment below ⬇️
If you’re a business owner in Weston, you’ve probably faced this dilemma. Should your website have a minimalist design or go bold and vibrant? Both styles of web design in Weston have their own charm. However, choosing the right one depends on your industry, audience and business goals.
https://smashinteractiveagency.com/web-design-weston.html
Breaking a thirty-year silence MNC launch B2B PR case studySimpatico PR
4 slides•73 views
Simpatico PR supported the relaunch of independent media agency MNC and its acquisition of venture fund Grwth to create a one-stop-shop for challenger brands.
Our B2B PR agency approach didn’t just pitch the straight story. Even though over thirty years MNC has built some of the UK’s most enduring challenger brands including household names such as Moonpig, Confused.com, Wayfair, Trivago and Oak Furniture Land, the agency had never engaged in B2B PR or promoted itself in the media. Therefore the agency had zero awareness amongst journalists.
To achieve maximum impact MNC also required cut through in the CPG space.
So, it was important to present a strong rationale for the merger. To do this we presented MNC as an import example of a new generation of independent media agencies with distinct propositions. We also set out the case for marketing and venture capital as well as business consulting being integrated.
From zero awareness and a standing start we delivered we delivered nine media hits achieving an audience reach of more than 1.6 million and laid the foundations for deeper media relationships and further news and thought leadership-based coverage.
Simpatico PR - B2B PR agency Client Case studies Feb 25.pdfSimpatico PR
34 slides•18 views
This presentation provides a snapshot of some of our recent B2B PR agency work. We are a team of senior consultants. Our B2B PR agency is built around experts who can offer informed advice, challenge and enhance your ideas and offer effective views on how to present your proposition, team and business brand to the audiences that matter.
We offer decades of experience in B2B PR, journalism and content creation working with global enterprises as well as with smaller businesses and entrepreneurs.
We've run marketing teams, businesses and supported millions of pounds in incremental growth for clients.
Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, creative advertising, design, service design, data management, B2B SaaS, telco, fintech and venture capital amongst others.
Beyond Google: Adapting to fragmented search in the age of AI (Itai Sadan)Anton Shulke
5 slides•9 views
Now is your chance to win in the discoverability game! Seize the opportunity of AI-driven platforms fragmenting traditional search and position your clients for success in the new search environment. With customers increasingly turning to decentralized and AI-powered ecosystems, staying visible has never been more critical. Get actionable insights and strategies that will keep your clients visible and empower them to thrive in this unknown reality.
Unlocking HubSpot’s Full Potential: The Power of Custom Integrations for B2B ...Kiwi Creative
9 slides•19 views
Legacy systems can make integrations a challenge, but top HubSpot users know it takes a customized approach—you can do the same using custom integrations!
In this presentation, Sebastian Walker, CEO of MethodData, reviews how customized integrations can empower your teams, streamline operations, improve insights and boost your portal's capabilities.
- - -
This is the webinar recording from the March 2025 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/pntZSp9NtP0
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
21 slides•35.7K views
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
29 slides•66.2K views
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Getting BIG Results on a Small Budget With Google AdsThe Digital Maze
22 slides•12 views
Join Leo as he explores how small businesses can make Google Ads work, even on a limited budget. Whether you’re just starting out with Google Ads or looking to optimise your existing campaigns, this talk will provide you with the insights and techniques to get the most from your advertising budget.
Discover strategies to target the right audience, craft compelling ad copy, and leverage Google Ads tools to improve performance without overspending.
Evolution of Digital Marketing - how consumers use technology and its impact ...naoimhsmakeup
13 slides•12 views
Prepare a presentation document illustrating how consumers use technology and its impact on their lives.
You will need to conduct online research so you can understand how audiences use technology and its
impact on their lives. Your presentation document will be a series of slides which include a collection of
images, graphs and written descriptions.
High-Quality Conversions: How To Optimize Your Website & Boost GrowthSearch Engine Journal
27 slides•143 views
Ready to turn your site into a powerful growth engine in 2025?
Join us as we unpack the strategies top brands use to optimize their sites for better search performance and more conversions in our exclusive webinar.
You’ll learn:
-A comprehensive look at the five core focus areas of website optimization, and why they matter.
-Practical tactics for improving keyword targeting, site structure, page speed, CTAs, and more.
-The best tools and resources to track performance, identify opportunities, and refine your optimization strategy.
With Zack Kadish, Sr. SEO Strategy Director at Conductor, we’ll provide actionable optimization strategies you can start implementing on your website immediately.
Whether you're new to website optimization or looking to fine-tune your approach, this webinar will equip you with the knowledge and tools to maximize your website's potential.
We are a team of senior B2B PR people with the experience to work in simpatico with your leadership, marketing and business development teams.
Our B2B PR agency model is geared to help you win more coverage than your competitors through expert thought leadership content and media relations.
Staying Ahead The Role of Marketing Agencies in Business Success.pdfBarry Elvis
4 slides•21 views
In today’s fast-paced digital world, businesses must constantly adapt to market trends to stay ahead of the competition. Whether it’s a startup or an established enterprise, leveraging professional expertise can make all the difference. This is where a marketing agency in Adelaide plays a crucial role in ensuring brands remain relevant and competitive.
Food Service Display Lighting by Promolux enhances food presentation, maintains freshness, and ensures safety by reducing UV and heat exposure. Designed for supermarkets, delis, and restaurants, it preserves food quality while improving visual appeal and energy efficiency.
Stay ahead in 2025 with the top 10 digital marketing trends! Explore AI, SEO, and social media innovations to grow your brand. Read more on Techeasify.
SEO TRENDS 2025 - Presentation - Matej Čotar - Digimedia.pdfDIGIMEDIA
17 slides•62 views
🚀 SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolving—fast. If you’re stuck in old playbooks, you’re already behind.
➡️ Swipe also through the carousel below for more detailed tips about each trend.
👉 1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
✔️ Share case studies, customer journeys, etc.
✔️ Add credentials to bios.
✔️ Earn niche-related backlinks; update content regularly.
👉 2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Google’s AI Overviews reward expertise.
✔️ Inject original data, your expertise, testimonials.
✔️ Use headers & bullets for AI parsing.
👉 3. Search Intent
65% of searches trigger SERP features (Ahrefs).
✔️ Analyze top-ranking pages content type.
✔️ Use SEO tools keyword intent filter.
👉 4. Firsthand Experience: Your Unfair Advantage
Google’s “OriginalContentScore” is a ranking factor.
✔️ Publish original research (surveys, A/B tests, etc.).
✔️ Add “Meet the Team” pages.
👉 5. User-Centric SEO: Solve, Don’t Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
✔️ Turn support logs into guides.
✔️ Use simple language.
👉 6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
✔️ Use Answer The Public & Semrush Keyword Gap.
✔️ Target micro-niches.
👉 7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
✔️ Answer questions in 40–60 words.
✔️ SEO-optimize images with descriptive alt text.
👉 8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
✔️ Repurpose blogs into posts, reels, and videos.
✔️ Use hashtags.
👉 9. UX: Google’s Secret Metric
Dwell time / bounce rates impact rankings.
✔️ Ditch autoplay videos, unnecessary & intrusive pop-ups.
✔️ Use subheadings, visuals & short paragraphs.
👉 10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
✔️ Fix slow pages.
✔️ Compress images.
✔️ Improve Core Web Vitals.
✔️ Minify JS & CSS.
👉 11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
✔️ Optimize titles & descriptions.
✔️ Add tags, timestamps & transcripts.
👉 12. Local SEO
46% seek local info (BrightLocal).
✔️ Target “near me + service” keywords.
✔️ Encourage reviews.
👉 13. Voice Search
20% of searches are voice-based.
✔️ Target question-based keywords.
✔️ Use FAQ schema.
👉 14. SEO Basics
Core SEO principles remain critical.
✔️ Clean URLs.
✔️ Compelling meta titles & descriptions.
✔️ Quality content + internal linking.
👉 Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJČOTAR #DIGIMEDIA
❓ What’s your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
💬 Comment below ⬇️
If you’re a business owner in Weston, you’ve probably faced this dilemma. Should your website have a minimalist design or go bold and vibrant? Both styles of web design in Weston have their own charm. However, choosing the right one depends on your industry, audience and business goals.
https://smashinteractiveagency.com/web-design-weston.html
Breaking a thirty-year silence MNC launch B2B PR case studySimpatico PR
4 slides•73 views
Simpatico PR supported the relaunch of independent media agency MNC and its acquisition of venture fund Grwth to create a one-stop-shop for challenger brands.
Our B2B PR agency approach didn’t just pitch the straight story. Even though over thirty years MNC has built some of the UK’s most enduring challenger brands including household names such as Moonpig, Confused.com, Wayfair, Trivago and Oak Furniture Land, the agency had never engaged in B2B PR or promoted itself in the media. Therefore the agency had zero awareness amongst journalists.
To achieve maximum impact MNC also required cut through in the CPG space.
So, it was important to present a strong rationale for the merger. To do this we presented MNC as an import example of a new generation of independent media agencies with distinct propositions. We also set out the case for marketing and venture capital as well as business consulting being integrated.
From zero awareness and a standing start we delivered we delivered nine media hits achieving an audience reach of more than 1.6 million and laid the foundations for deeper media relationships and further news and thought leadership-based coverage.
Simpatico PR - B2B PR agency Client Case studies Feb 25.pdfSimpatico PR
34 slides•18 views
This presentation provides a snapshot of some of our recent B2B PR agency work. We are a team of senior consultants. Our B2B PR agency is built around experts who can offer informed advice, challenge and enhance your ideas and offer effective views on how to present your proposition, team and business brand to the audiences that matter.
We offer decades of experience in B2B PR, journalism and content creation working with global enterprises as well as with smaller businesses and entrepreneurs.
We've run marketing teams, businesses and supported millions of pounds in incremental growth for clients.
Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, creative advertising, design, service design, data management, B2B SaaS, telco, fintech and venture capital amongst others.
Beyond Google: Adapting to fragmented search in the age of AI (Itai Sadan)Anton Shulke
5 slides•9 views
Now is your chance to win in the discoverability game! Seize the opportunity of AI-driven platforms fragmenting traditional search and position your clients for success in the new search environment. With customers increasingly turning to decentralized and AI-powered ecosystems, staying visible has never been more critical. Get actionable insights and strategies that will keep your clients visible and empower them to thrive in this unknown reality.
Unlocking HubSpot’s Full Potential: The Power of Custom Integrations for B2B ...Kiwi Creative
9 slides•19 views
Legacy systems can make integrations a challenge, but top HubSpot users know it takes a customized approach—you can do the same using custom integrations!
In this presentation, Sebastian Walker, CEO of MethodData, reviews how customized integrations can empower your teams, streamline operations, improve insights and boost your portal's capabilities.
- - -
This is the webinar recording from the March 2025 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/pntZSp9NtP0
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.